One of the questions we most often hear from yoga teachers is: how do I stand out? Teachers spend a lot of money and time on branding and marketing strategies mostly because they feel that if they are not ‘unique’ they will blend in with all the other teachers. Yet, what we have found is that the teachers that do stand out are the ones who are clear about their personal "why." In other words, the teachers who connect with their individual purposes, and are able to speak from that place, do not need to worry about standing out. Your why is your brand; it's what makes you unique, it's your own story.
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Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at www.yogajournal.com/businessofyoga.