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The Business of Yoga

The Business of Yoga presented by Yoga Journal gives free, tangible tools to help yoga teachers build thriving yoga careers. This podcast is for yoga teachers and studio owners who are serious about impacting their communities through the practice of yoga. Hosted by Justin Michael Williams & Karen Mozes.
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The Business of Yoga
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Jun 25, 2018

Justin and Karen interview each other and get real about their own process to define their ideal clients and share how they’ve done it. Through sharing their exact process to narrow their focus and identify their ideal clients, they have been able to successfully serve a specific segment in their own businesses.

Jun 19, 2018

Defining your ideal client is key to finding success in the yoga world. In today’s video Karen and Justin share their main tip for defining your avatar client. Your avatar client is your ideal client - the type of client you want to serve with your business.

May 28, 2018

Through years of trial and testing, Justin and Karen share their tried and true advice for creating impactful newsletters. Whether you are sending your first or 400th newsletter, check out how Justin and Karen connect with their community through newsletters.

Apr 30, 2018

One of the biggest challenges we see from our community of teachers is sales and closing the deal. You deliver an incredible class, but yet feel uncomfortable asking for payment. Or you put together an amazing retreat, but you don’t know how to sell it to your students.

Apr 24, 2018

We’re about to get really candid about money and the role it plays in our business and lives. The harsh reality is that your business cannot survive if you aren’t making money. Justin and Karen share their favorite tips about money and the freedom that comes from shifting limiting money beliefs into a mindset of abundance.

Mar 5, 2018

Justin sits down for a groundbreaking (and mind-blowing!) interview with Lorin Roche, world-renown meditation teacher and author of The Radiance Sutras. Lorin offers tangible quick tips on how to keep the heart of yoga infused into your business and boost your productivity.

Feb 27, 2018

We’re covering a completely new topic this week: fusing yoga into your business. Normally we’re talking about business, but this week we’re talking about how to use yoga principles to build your business. Justin and Karen talk about their personal creative spaces and why it’s so important to have a designated space to retreat to for your work. And then Justin takes us on an intimate tour of his personal sacred work space!

Feb 5, 2018

In this week’s very intimate conversation, Karen sits down with Sianna Sherman, world renown yoga instructor, to talk about confidence. Sianna, like all of us, has experienced moments of confidence and uncertainty. She shares how discovering her core self and her deepest intention have helped her triumph, even in the toughest times. 

Jan 29, 2018

In this episode, we take a deep dive into confidence and share six key steps to building more confidence to thrive in your business.

Jan 20, 2018

In this exclusive interview Karen sits down with world-renowned yoga teacher, Sianna Sherman, to talk about social media and how she utilizes it to promote her offerings.

Jan 8, 2018

Justin and Karen break down the three newest trends on social media and what you need to pay attention to for growing your yoga business.

Jan 8, 2018

A candid conversation with Koya Webb about the role Instagram has played in her yoga business.

Jun 29, 2015

Yes, yoga is about going inward, but that doesn't mean that your students can't develop a deeper connection with one another. When you create community, you create a more fulfilling yoga class. Learn how in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Jun 17, 2015

Social networks come and go, but emails -- as far as we know -- are here to stay. For this reason, a growing email list is an invaluable asset. Get our BEST TIP EVER for capturing emails in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Jun 1, 2015

Many teachers face the fact that it is very tough to make a living in the yoga business by teaching public classes alone. We present effective options for supplemental revenue to help you attain financial freedom in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

May 25, 2015

It's not unusual to start a yoga career teaching a certain style that we become known for and then somewhere along the way we come to realize it's time to move onto a different path. We're going to help you navigate that change with a successful, seamless rebranding in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

May 18, 2015

Time for another viewer question! Learn our top tips and best practices for selling out your yoga workshops. No frills, just proven techniques. 

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

May 11, 2015

We received another great question from one of our viewers: How does a teacher remain authentic to what they want to offer without bending toward the expectations of students?

We share our best tips from experience!

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Apr 28, 2015

Another great question from one of our fans: "How do I stay motivated to continue learning and growing my business?" In this week's training, we present a four-step process that will not only inspire you, but also move you forward. Don't miss this all new podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Apr 20, 2015

We received another great question from one of our fans: "As a new teacher, where do I get started?" This week, we're giving you our 10-item checklist for new teachers so you can focus on the essential building blocks of business and start your yoga career on the right foot! Don't miss this all new podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Apr 13, 2015

We have seen it time and again, yogipreneurs making easily avoidable missteps in launching and growing their yoga businesses. This week, we respond to one of YOUR questions: What should NEVER be done when building a yoga business? Get our answers in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

Apr 6, 2015

What must you know before you enter a business partnership? How do you know if someone would be a good partner? We're covering this and more in this week's podcast with Yoga Journal Business of Yoga experts, Justin Michael Williams & Karen Mozes.

Get more lessons here: http://businessofyoga.tumblr.com

Justin Michael Williams & Karen Mozes are the leading experts in the business of yoga presented by Yoga Journal. Get free videos, trainings, and tips at http://yogajournal.com/businessofyoga

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